The Approach
Analyzed feedback to uncover pain points and enhance engagement, boosting satisfaction and retention.
The Stucture
Innovative gamification with streaks, badges, and leaderboards transformed user engagement, significantly boosting retention and downloads.
Establish User Trust and Credibility
To create an app that builds trust over customers, A sense of authentication over first look
Drive Daily User Engagement
A hook/purpose, to make our users return to the application on daily basis
Achieve Organic Growth and Scalability
To scale our app in a sustainable manner
Setting Up The App Strategy
The Solution
Our new UI
Our goal was to understand how well-designed applications build trust and authenticity, leading to increased user engagement
Easy Redemption
To address concerns about payment delays, we revamped our messaging system. Clear and transparent communication about redemption timelines was implemented, ensuring users were informed and reassured.
Streaks and Badges
Recognizing the need to bring users back daily, we explored various strategies. The decision to introduce gamification, specifically streaks and badges, emerged as a powerful approach. This not only incentivized daily usage but also added a competitive and rewarding aspect to the platform.
Leaderboard
Daily, weekly, and monthly leaderboards were introduced to add an element of challenge and competition. Users striving for top positions were rewarded, enhancing engagement and excitement within the mPaisa community
Referral Program
To expand mPaisa's reach, we implemented a 'Refer and Earn' strategy. Leveraging the trust that comes from personal recommendations, this approach proved effective in acquiring new users and fostering a sense of community
Additionally, our referral program offered extra rewards for increased referrals, creating a dynamic and rewarding user experience.
The Impact
The success of our design strategy is reflected in our remarkable growth!
Downloads Growth
Increased from 14k to 1M+
Daily Active Users
~ Increased from 10% (1500) to 27% (280k)
